Urban Decay Launches on TikTok Shop

Urban Decay has launched its own TikTok Shop – the cosmetics brand’s first such retail partnership in the L’Oréal Luxe USA portfolio.

Urban Decay’s TikTok Shop features select products include All Nighter Setting Spray in three finishes: Natural, Glow and Matte.

Mascara Introduction

In addition to the launch, Urban Decay has introduced a new generation of mascara exclusively with the platform. Tube Job Tubing Mascara in Intense Black has a two-week lead time on all other retailers. The new mascara follows the brand’s leading position in the eye category with its leading eyeliner and eyeshadow franchise.

Urban Decay is offering an adhesive bra lifting insert set (in sizes A – D) as a gift with purchase for each Tube Job on TikTok Shop. The gift coincides with Tube Job’s lasting lash-lifting power. Four additional hair-color-inspired shades of Tube Job will enter the social media retail scene on March 21, 2026.